Building Competitive Advantage Through Business-Level Strategy

Topics:
Strategic Management Tools
Tags:
Auburn University,
Business-level Strategy,
Competitive Advantage,
Management,
Strategy
Source:
Auburn University Montogomery

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Overview: Strategy of an organization is the roadmap towards attainment of its long term goals and objectives. Organizational strategy consists of planning, organizing, execution, and control activities. Business level strategy is the firm specific strategy that facilitates in gaining competitive advantage in the market. The paper examines the dynamics of business level strategy.

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Format: HTML | Size: 226KB | Date: Jan 2003 | Pages: 25

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