Personal Selling And Sales Promotion

Topics:
Assessment
Tags:
Atomic Dog Publishing,
Sales,
Sales Force Management,
Sales Promotion,
Sales Strategy
Source:
Atomic Dog Publishing

FREE Registration is required

Overview: Advertising, personal selling, publicity, and public relations form the components of the marketing communication or promotional mix. Personal selling occurs when the seller and the prospective buyer interact face-to-face and effect a sale. The personal selling process starts with locating prospective customers and initiating contacts with the same. Sales promotion utilizes various incentive techniques to structure sales related programs. It is an effective approach to increase immediate customer sales. The paper examines the scope, importance, and characteristics of personal selling. The activity of sales promotion is also discussed.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Size: 344KB | Date: Jan 2003 | Pages: 24

People who downloaded this item also downloaded

Presentation Principles Of Marketing Promotion: Overview And Personal Selling
Presentation Personal Selling And Sales Management
Presentation Scope Of Personal Selling
Presentation Personal Selling
Presentation Personal Selling: Chapter 14

Top results from Assessment

Case Study Solution Provider Uses Hosted Services to Secure a Significant Deal With Retail Giant
Download Oracle CRM on Demand eBook
White Paper Seven Tips for Profiting from Lean Times with CRM
White Paper Differentiate Your Company with Complete CRM
White Paper Selling through a Slump

» View all Assessment listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).