Marketing

Topics:
Strategy Formulation
Tags:
Competitive Advantage,
Marketing,
Marketing Research,
University Of South Carolina
Source:
University of South Carolina

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Overview: Marketing involves planning, implementing, and controlling the activities relating to the delivery of company’s product or service to the customer. The marketing function plays a significant role in gaining sustainable competitive advantage for the company. The paper examines the issues involved in marketing. In this context, the concept of competitive advantage is also discussed.

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Format: HTML | Size: 67KB | Date: Jan 2003 | Pages: 30

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