Environment And Competitive Advantage

Topics:
Strategy Formulation
Tags:
Competitive Advantage,
Environment,
University Of Houston
Source:
The University of Houston

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Overview: Competitive advantage is the measure of a firm’s competencies and performance against the factors prevailing in the firm’s environment. Pursuit of competitive advantage involves the firm being proactive towards any change in the firm’s environment. This environment includes socio-economic factors among other things. The firm has to leverage its strength towards exploiting opportunities prevailing in the environment. The paper provides an overview of the organizational environment and discusses the issues involved therein.

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Format: HTML | Size: 284KB | Date: Jan 2003 | Pages: 34

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