Internet Marketing

Topics:
e-Business and e-Commerce
Tags:
California State University,
E-business,
E-business/E-Commerce,
Internet,
Internet Marketing,
Long Beach,
Marketing,
Marketing Research,
Web Technology
Source:
California State University, Long Beach

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Overview: Electronic commerce (e-commerce) involves making business transactions through telecommunication networks including the Internet. Such type of marketing through the Internet tends to streamline business processes, reduce operating costs, and deliver enhanced customer support. The paper traces the history of Internet marketing and discusses different e-commerce frameworks.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Size: 223KB | Date: Jan 2003 | Pages: 40

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