Channel And Distribution Tactics

Topics:
Wholesale
Tags:
Channel Management,
Distribution Channel,
Intermediary,
Marketing,
Marketing Research,
Pricing,
Sales,
Sales Channel
Source:
Marketing Teacher

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Overview: A distribution channel consists of individuals, systems, and tools responsible for taking the product from the production stage to the consumption stage. A large number of intermediaries function at different points in a distribution channel. Operationalization of the channel involves transaction between the aforesaid intermediaries. The paper examines the dynamics of these intermediaries in the distribution channel. Some channel management strategies are also discussed.

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Format: HTML | Size: 62KB | Date: Jan 2003 | Pages: 12

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