Strategies For Competitive Advantage In Electronic Commerce

Topics:
Strategic Analysis
Tags:
California State University,
Strategy,
Management,
Long Beach,
Internet,
Electronic Commerce,
E-business/E-Commerce,
E-business,
Competitive Advantage,
Web Technology
Source:
California State University, Long Beach

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Overview: From the executive summary: ‘Sustaining the competitive advantage in the competitive business era is one of the most important activities for an e-business organization. As e-businesses shift their focus from building a customer base to increasing revenue growth and profitability, they should re-evaluate their current business strategies, if any, and develop strategies that provide a clear path to profitability. The paper examines McCarthy’s four marketing mix model and Porter’s five competitive forces model to identify strategies for Internet companies that respond to the five competitive forces and thereby achieve a competitive advantage’.

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Format: PDF | Size: 60KB | Date: Jan 2003 | Pages: 8

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