Getting Over The New Selling Challenge
- Topics:
- Account Management
- Source:
- SMG
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Overview: Sale is an important activity in an organization. An effective sales process is responsible for nurturing and cultivation of strong customer relations. This, in turn, helps in building customer loyalty with time. The modern business era has posed several challenges in the sales domain. The need of the hour for organizations is to discard old beliefs regarding the sales process and bring about a lateral shift in sales behavior. The sales process need to be made more customer centric. The paper examines these issues and discusses strategic sales management.
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Format: HTML | Size: 283KB | Date: Jan 2003 | Pages: 55
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