SWOT Analysis

Topics:
Strategic Analysis
Tags:
Marketing,
Marketing Research,
Swot analysis
Source:
DePaul University

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Overview: The Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis is a tool to asses the position of an organization in the constantly changing business environment. The strengths and weaknesses of the organization lie in its internal environment. The opportunities and threats lie in the external environment. The result of the SWOT analysis helps in the precise identification of the SWOT for the organization. Having identified the same, the organization can devise suitable strategies to sustain competitive advantage in the market. The paper examines SWOT analysis in detail.

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Format: HTML | Size: 374KB | Date: Jan 2003 | Pages: 30

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