Developing And Enacting Strategic Marketing Plans

Topics:
Strategic Analysis,
Strategy Formulation,
SWOT Analysis
Tags:
Atomic Dog Publishing,
Marketing,
Marketing Research
Source:
Atomic Dog Publishing

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Overview: Strategic planning with a total quality approach is important from the marketing perspective. This paper looks at the different kinds of strategic plans and the relationships between marketing and the other functional areas in an organization. It further describes thoroughly each steps in the process—defining, organizational mission, establishing strategic business units, setting marketing objectives, performing situation analysis, developing marketing strategy, implementing tactics, and monitoring results.

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Format: HTML | Size: 462KB | Date: Jan 2003 | Pages: 19

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