Balanced Scorecard Model
- Topics:
- Strategic Management Tools
- Tags:
- Balanced Scorecard,
- Economic Value Added Analysis,
- Economic Value-Added Analysis,
- Finance,
- Managerial Accounting,
- Marketing,
- Marketing Research
- Source:
- San Jose State University
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Overview: Balance Scorecard (BSC) is an approach to measure performance in an organization wherein the objectives and measures are derived from the organization’s vision and strategy. Four different perspectives are utilized for deriving the objectives and measures. They are financial, customer, internal business process, and learning. The paper discusses the concept of BSC and looks at the typical strategy map of some businesses. BSC is a useful approach for operationalizing business strategy in the organization. Economic Value Added (EVA) analysis is an analytical tool towards computation of accrued shareholder value in the organization. The paper discusses BSC and EVA.
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Format: HTML | Size: 104KB | Date: Jan 2003 | Pages: 21
