Developing And Enacting Strategic Marketing Plans And Amplifying Your Responsibility As A Middle Marketing Manager

Topics:
Strategy Formulation
Tags:
Atomic Dog Publishing,
Management,
Marketing,
Marketing Research,
Strategic Planning,
Strategic Planning Activity,
Strategy
Source:
Atomic Dog Publishing

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Overview: Strategic planning activity is the tool for operationalization of an organization’s march towards its vision. An efficient strategic plan enables the organization to effectively manage environmental change and sustain its competitive advantage in the market. It also helps in optimum utilization of limited available resources and in improving corporate communications. Strategic planning as applied to the marketing function leads to the evolution of the strategic market plan wherein a definitive strategy is conceptualized for realizing the marketing objectives of the organization. The paper examines the different steps in the strategic planning process and discusses the responsibilities of managers towards the same.

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Format: HTML | Size: 211KB | Date: Jan 2003 | Pages: 27

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