Using Integrated Marketing To Build Your Brand
- Topics:
- Marketing Communications
- Tags:
- Brand,
- Branding,
- Integrated Marketing,
- Marketing,
- Message,
- Product Promotion,
- Stamats,
- Target Audience
- Source:
- Stamats
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Overview: Product promotion is the process of informing, persuading, and reminding the target audience about the product on offer. A successful brand is the result of a painstaking promotional effort over substantial amount of time. The organization conveys a particular message about the product to the target audience. The target audience receives this message and based on the same develops some associations and affinity with the product. The brand is successful if the message communicated is in line with the product association developed. Integrated Marketing (IM) is the effective coordination of all promotional activities to convey a customer focused promotional message. The paper explores the use of IM towards brand building.
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Format: HTML | Size: 1,618KB | Date: Jan 2003 | Pages: 48
