Promotion Mix
- Topics:
- Marketing Communications
- Tags:
- Branding,
- Sales Force Management,
- Sales,
- Public Relations,
- Promotion,
- Marketing,
- Long Beach,
- Internet,
- Corporate Communications,
- California State University,
- ...
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Overview: The organization has to convey the message about the product on offer to its consumers. This helps in sustaining a perennial demand for the product and in suitably positioning it among the target audience. The process of communicating the message is called promotion. It influences the purchase decision of the consumer. The different channels available to the organization for communicating the message constitutes the promotion mix. It includes advertising, sales promotion, and public relations. The paper examines the different elements of the promotion mix and discusses the issues involved therein. It also delves into the advantages of using the Internet as a selling medium.
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Format: HTML | Size: 106KB | Date: Jan 2003 | Pages: 23
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