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Topics:
Marketing Communications
Tags:
California State Polytechnic University,
Marketing,
Marketing Research,
Marketing Strategy
Source:
California State Polytechnic University, Pomona

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Overview: The process of devising a marketing strategy begins with promotion opportunity analysis wherein marketers identify target audiences for a particular product or service. The mode of reaching out to the target audience is chosen through the communications market analysis. The paper examines various steps towards formulation of a marketing strategy. The concepts of segmentation and positioning are also discussed.

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Format: HTML | Size: 86KB | Date: Jan 2003 | Pages: 25

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