Present Perfect: The Art Of Corporate Gift Giving

Topics:
Incentives and Compensation
Tags:
Benefits,
Gift,
Human Resources,
Productivity,
Selling Communications
Source:
Selling Communications

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Overview: Corporate gift giving has evolved as a well-structured program in organizations. It is an effective tool to establish or enhance critical relationships and has become a cost-effective means of recognizing activities that benefit the business. The many reasons for gift giving include thanking long-standing customers for their business and recognizing a valued employee for working on a weekend. There are certain issues to be kept in mind while devising an effective corporate gift program. The paper describes the same.

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Format: HTML | Date: Jan 2003 | Pages: 1

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