Stakeholders And The Corporate Mission

Topics:
Business Ethics
Tags:
Balanced Scorecard,
Management,
Marketing,
Marketing Research,
Stakeholder,
Strategy
Source:
The University of Utah

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Overview: An organization’s strategy is the tool towards the fulfillment of its corporate mission. The stakeholders are individuals who have a strategic objective in aligning with the organization. They include customers, shareholders, and employees. The stakeholders play an important role in shaping the strategy and ensuring that it progresses on its pre-destined direction. In other words, the stakeholders help in accomplishing the corporate mission. The stakeholders take the organization forward. It is imperative for the organization to properly manage the stakeholders and their interests. Balance Scorecard (BSC) is an approach to measure performance in an organization wherein the objectives and measures are derived from the organization’s vision and strategy. The paper discusses these issues.

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Format: HTML | Size: 227KB | Date: Jan 2003 | Pages: 14

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