Negotiation Of Licensing And Sales Agreements

Topics:
Negotiation
Tags:
Finance,
Free Trade,
Negotiation,
Robert M. Hunter,
Sales
Source:
Robert M. Hunter

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Overview: Negotiation is an effective tool to operationalize successful agreements. It is a subtle avenue through which substantial permissible mileage can be extracted from a deal. Licensing and sales agreements offer wide scope for exercising negotiation skills towards attainment of success. Zeroing in on the problem, early in the negotiation process with the customer brightens up he chances of success. The paper discusses the role of negotiation in effecting sales and examines the approaches to patent intellectual property.

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Format: HTML | Size: 190KB | Date: Jan 2003 | Pages: 36

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