The External Environment: Opportunities, Threats, Industry Competition, And Competitor Analysis
- Topics:
- Strategic Analysis
- Tags:
- Analysis,
- Swot analysis,
- Strategy,
- Productivity,
- Marketing Research,
- Marketing,
- Management,
- Industry,
- Environment,
- Thomson Corp.
- Source:
- Thomson
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Overview: The external environment of an organization comprises of the moves and the strategies adopted by its competitors. It also takes into account the changes in the general economy and other socio-cultural factors. It is imperative for the organization to precisely study its external environment and strategize accordingly to gain competitive advantage. To this effect, the organization uses various analytical tools. The paper discusses three such tools: the SWOT analysis, Porter’s Five Forces Model and Competitor Analysis.
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Format: HTML | Size: 158KB | Date: Jan 2000 | Pages: 28
