Evaluating Company Resources And Capabilities

Topics:
Strategic Management Tools
Tags:
Channel Management,
Management,
Marketing,
Marketing Research,
Strategic Planning,
Strategy,
Swot analysis,
Villanova University
Source:
Villanova University

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Overview: An organization’s resources and its capabilities play a significant role in its strategic planning process. Prior knowledge of the same enables the organization to bridge the gaps on the way to the formulation of an effective strategy. The Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis and the value chain analysis are some of the tools to ascertain the organization’s position vis-à-vis its competitors. The paper examines these issues.

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Format: HTML | Size: 152KB | Date: Jan 2003 | Pages: 41

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