Evaluating Opportunities In Changing Markets

Topics:
Strategic Analysis
Tags:
Altuit,
Marketing,
Marketing Research,
Matrix,
Opportunity,
Productivity,
Swot analysis
Source:
Altuit

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Overview: The business market is in a state of constant flux. Organizations need to carefully look for opportunities in an environment of change. This will ensure their long-term sustenance in the market. These opportunities also help organizations in planning their market strategy. The paper discusses some analytical tools, which enable the same. In this context, the paper examines the SWOT analysis, BCG matrix and Product/Market Opportunity matrix.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Size: 81KB | Date: Jan 2003 | Pages: 12

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