Segmentation, Target Marketing, And Positioning

Topics:
Positioning and Segmentation
Tags:
Branding,
Market Segmentation,
Marketing,
Marketing Research,
Positioning,
Segmentation,
University Of Nevada
Source:
University of Nevada

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Overview: Apart from defining the market segmentation process, explaining the benefits of market segmentation, bases of segmentation, measures of segment attractiveness, this white paper professes three alternative market coverage strategies—Undifferentiated, Differentiated and Niche. Described here are also the trends in segmentation and target marketing, positioning and perceptual mapping.

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Format: HTML | Size: 128KB | Date: Jan 2003 | Pages: 12

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