Segmentation

Topics:
Positioning and Segmentation
Tags:
Branding,
Marketing,
Microsoft Office,
Office Suites,
Segmentation,
Software
Source:
Washington University in St. Louis

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Overview: The process of dividing the market into groups based upon important consumer characteristics is known as segmentation. Having understood what is segmentation, one tends to ponder over questions like why segment a market at all and what are the relevant properties in market segmentation. The answers are given in this white paper in the form of PowerPoint slides. This white paper slides you through the bases of segmentation and product positioning.

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Format: HTML | Size: 72KB | Date: Jan 2003 | Pages: 10

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