The Three Pillars Of Successful Online Marketing

Topics:
Positioning and Segmentation
Tags:
Kaiser Communications,
Marketing,
Marketing Research
Source:
Kaiser Communications

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Overview: In online marketing, being ‘niche’ is the key to success. This includes marketing directed towards only the genuine prospective customers. This focus is important as majority of online visitors are ‘window shoppers’. Measuring the result of an online marketing endeavor is equally important. It charts the way for future strategic moves. Last but not the least successful online marketing requires expansion through leverage. This includes formation of strategic alliances and joint ventures. The paper discusses these issues.

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Format: PDF | Size: 7KB | Date: Jan 2003 | Pages: 2

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