Market Segmentation And Market Targeting

Topics:
Positioning and Segmentation
Tags:
Market-segmentation,
Marketing,
Marketing Research,
Willamette University
Source:
Willamette University

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Overview: The latest buzzword in marketing realm today is target marketing. It aims to address similar groups of people by providing products that are carefully tailored to match group tastes and preferences. Market segmentation, market evaluation and product positioning are the three key steps in a target marketing strategy. The paper examines these steps using some examples.

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Format: HTML | Size: 41KB | Date: Jan 2003 | Pages: 14

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