Market Segmentation

Topics:
Positioning and Segmentation
Tags:
Branding,
Market-segmentation,
Marketing,
Positioning,
Segmentation,
Texas Tech University
Source:
Texas Tech University

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Overview: Different individuals have different preferences, needs, and wants. Accordingly, they require different kinds of products for their consumption. The process of segmentation enables a company to divide the market into different groups having similar characteristics. The same can be done based on different factors that includes demographics and psychographics. The paper examines the segmentation process and sheds light on the different factors involved therein. In this context, it also discusses targeting and positioning activities.

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Format: HTML | Size: 191KB | Date: Jan 2003 | Pages: 33

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