Targeting Market Segments And Communities

Topics:
Positioning and Segmentation
Tags:
Marketing,
Marketing Research,
Pearson Education Inc.,
Segmentation
Source:
Pearson Education

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Overview: Segmentation and targeting are important functions within the realm of marketing. Market segmentation involves grouping individuals on the basis of similar characteristics that pertains to the use of a particular product. Targeting is the process of selecting the most lucrative market segments with regard to the product or service in hand, and developing suitable marketing strategy. There are a number of factors on the basis of which segmentation is done. The paper discusses the factors of segmentation. It also elaborates on the concept of targeting and the implications of the same.

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Format: HTML | Size: 375KB | Date: Jan 2003 | Pages: 70

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