Success Factors For Building Profitable Indirect Sales Channels
- Tags:
- Channel Management,
- Harvard Knowledgebase,
- Indirect Sales Channel,
- Marketing,
- Sales,
- Sales Force Management,
- Sales Strategy
- Source:
- Harvard Knowledgebase
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Overview: This article discusses success factors for building profitable indirect sales channels. Some of the ways of doing it are expanding market reach, increasing mind share with customers and cost effective sales channel. In addition, building a channel can be done through following ways: identifying corporate goals, best positioned for target market clearly defined role, and articulate business plan. With the help of such factors, one can build profitable sales channel, which may benefit the organization.
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Format: HTML | Size: 671KB | Date: May 2003 | Pages: 13
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