Mobile Marketing - R U Up 4 It?

Topics:
Direct and Indirect Sales Channels
Tags:
Advertising & Promotion,
Marketing,
MarketingProfs,
Mobile,
Mobile Marketing,
Sales,
Sales Strategy
Source:
MarketingProfs

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Overview: The mobile phone is the hot new and powerful channel that savvy marketers are all talking about. It is already huge in parts of Europe and is about to unleash itself in the US too. This has been widely and passionately adopted by consumers--initially youth groups but spreading rapidly throughout the age spectrum. Adoption has been driven by the fact that SMS is cheap and convenient. The mobile can be used in several ways for marketing. Some of these are promotional communication and fulfillment, outbound, CRM, B2E. Hence, it has become an instrumental tool of sales channel and ha become effective too.

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Format: HTML | Date: Mar 2003 | Pages: 1

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