SWOT Team Helps Ease The Squeeze For Marketing Funds

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Strategic Analysis
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Marketing Professional,
Marketing Research,
MarketingProfs,
Swot analysis
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Overview: This article discusses how and why SWOT team helps to ease the squeeze for marketing funds. Marketing professionals' struggle with a great paradox: in a tight economy, marketing becomes even more vital—but it is usually the first expense cut from the budget. This issue's dilemma is the battle for a budget. The advice of the SWOT Team is to constitute a holistic approach which include: Communicating honestly with customers about the past and the future, enlisting the help of the entire team in recovery efforts, showing goodwill by engaging community and giving customers something positive to talk about.

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Format: HTML | Date: Jan 2004 | Pages: 1

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