SWOT Team: Coordination Can Be Painful

Topics:
Strategic Analysis
Tags:
Marketing,
Marketing Research,
MarketingProfs,
Sales,
Sales Strategy,
Swot analysis
Source:
MarketingProfs

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Overview: Finding the coordination can be challenging. However, coordinating two sides of business can be downright painful. This article discusses how to better coordinate call center and marketing teams. From the SWOT Team, five action steps emerged that can make fine strategic and tactical additions to business plan. These are forget about capitalizing on past reputation, perform market research, remember to include Web marketing in plan, go to market by finding a sales channel, form alliances with companies in companion industry.

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Format: HTML | Date: Sep 2003 | Pages: 1

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