Search Engine Marketing: Can You Afford Not To?

Topics:
Direct and Indirect Sales Channels,
Search Engine Optimization
Tags:
Marketing,
Marketing Research,
Marketing Strategy,
MarketingProfs,
Search,
Search Engine,
Search Engine Marketing
Source:
MarketingProfs

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Overview: CEOs and marketing managers use many marketing strategies to achieve their sales and profit goals but many are unaware of the power of search engine marketing. As a result, search engine optimization (SEO) sometimes gets short shrift. That is unfortunate because it is a very effective marketing strategy and gives an excellent ROI. This article remarks that e-business can benefit from right marketing strategy that helps shorten the sales cycle and improve the bottom line.

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Format: HTML | Date: Dec 2001 | Pages: 1

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