SWOT Team Ponders The 4 P's—Still Relevant Today?
- Topics:
- Strategic Analysis
- Source:
- MarketingProfs
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Overview: This particular article tries to provide with appropriate suggestions to managers inquisitive on the management tools and its applications. Over here two typical cases of how the four P's of marketing—Product, Place, Price, and Promotion—could enable a manager in the Internet era. The issue addressed here is not about the four Ps, but how far the four Ps still hold relevance in this Digital Age.
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Format: HTML | Date: Jan 2004 | Pages: 1
