Strategic Market Planning And Marketing Management

Topics:
Strategic Analysis
Tags:
Management,
Marketing,
Strategic Planning,
Strategic Planning Process,
Strategy,
University Of Massachusetts
Source:
University of Massachusetts

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Overview: The paper throws light on the importance, relevance, and the elements of the strategic planning process and marketing management. The same is necessary for a company to gain competitive advantage in the market. A sound strategic planning process is interwoven around the corporate mission of the company and aims to present a clearer picture of the methodology to be adopted to achieve the same. The paper looks at these issues using planning tools like the BCG Matrix.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Size: 403KB | Date: Jan 2003 | Pages: 44

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