Reality Marketing For The Startup

Topics:
Strategic Analysis
Tags:
Marketing,
Marketing Research,
Stanford Knowledgebase
Source:
Stanford Knowledgebase

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Overview: The paper looks at the roadmap towards preparation of the marketing plans for a start-up company. To begin with, it is imperative for the company to clearly understand the parameters, which will govern the marketing plan. Since it is a start-up, this picture is bound to be rather unclear. The paper emphasizes on the role of research in this context and comes out with some models of reality marketing for start-ups.

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Format: HTML | Size: 305KB | Date: Jan 2003 | Pages: 33

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