Strategic Marketing Planning: Chapter 20

Topics:
Product Development and Design,
Strategic Analysis
Tags:
Marketing,
Marketing Research,
Matrix,
Raritan Computer
Source:
Raritan Valley Community College

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Overview: This topic included in the presentation is strategic marketing planning. It discusses the management process in marketing, which includes planning, implementing, evaluating, and feedback. It points the planning phase and scope of planning. It illustrates the planning models, Boston Consulting Group matrix (BCG matrix) and four product-market growth strategies.

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Format: PowerPoint | Size: 503KB | Date: Jan 2003 | Pages: 23

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