Strategic Audit: Barnes & Noble
- Topics:
- Strategic Analysis
- Tags:
- Audit,
- Web Site Development,
- Tarak Modi,
- Strategy,
- Marketing,
- Management,
- Internet,
- Branding,
- Brand,
- Barnes & Noble Inc.,
- ...
- Source:
- Tarak Modi
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Overview: This article explains the strategic analysis and international management of Barnes & Noble. Barnes & Noble is the largest bookstore chain in the world. This brand name has superior brand recognition, which is a key factor in attracting customers to both their brick and mortar stores and their website. Its current strategy is to increase its share of the consumer book market, as well as to increase the size of the market. Its brick and mortar stores will continue to maintain close proximity to their customers through rigid location criteria. Continual efforts are planned for improvement to the design, layout and navigation of the bn.com website. Expanded product offerings for the website and strong alliances are a key part of their strategy. Recommendations for Barnes & Noble include leveraging their brand name and capitalization of its strength of distribution capabilities. This allows the company to align the brick and mortar business with its online business and ultimately create additional brand loyalty. The analysis is based on Porter’s five forces.
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Format: WORD | Date: Apr 2000 | Pages: 24
