Michael Porter?s Five Forces Model

Topics:
Strategic Analysis
Tags:
Force,
Industry,
Intensity,
Management,
Portland State University,
Strategy
Source:
Portland State University

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Overview: An industry?s profit potential is largely determined by the intensity of competitive, intensity of competitive rivalry within that industry. This article discusses the concept of porter five-force model. It explains that there are five forces that determine industry attractiveness and long-run industry profitability. These five "competitive forces" are threat of entry of new competitors, threat of substitutes, bargaining power of buyers bargaining power of suppliers and degree of rivalry between existing competitors. These forces help in analyzing competitive intensity of an industry.

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Format: PDF | Size: 330KB | Date: Jan 2003 | Pages: 27

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