Appraising The Company Situation

Topics:
Strategic Analysis
Tags:
Management,
Marketing,
Marketing Research,
Matrix,
Strategy,
Swot analysis,
University Of Maryland
Source:
University of Maryland University College

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Overview: This presentation highlights the aspects of marketing planning. It is the process of anticipating the future and determining the course of actions. For this various intensives strategies have been discussed. These strategies are Ansoff matrix, SWOT analysis, opportunity matrix, and threat matrix. In addition, the steps of marketing planning have also been highlighted. The matrices mentioned above help in planning for the organization and evaluate the organization.

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Format: HTML | Date: Jan 2003 | Pages: 42

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