SWOT: The Analysis Of Strengths, Weaknesses, Opportunities And Threats

Topics:
Strategic Analysis
Tags:
Analysis,
Colorado State University,
Marketing,
Marketing Research,
Swot analysis
Source:
Colorado State University

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Overview: Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis has become a fundamental tool in the strategic planning process of an organization. SWOT driven strategic planning takes into account the varying elements present in the external and internal environment of the organization which are likely to impact its progress. The paper looks at various aspects of SWOT analysis and looks at ways to maximize Strengths and Opportunities (S and O) and minimize Weaknesses and Threats (W and T).

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Format: HTML | Size: 178KB | Date: Jan 2003 | Pages: 21

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