Strategic Management

Topics:
Strategic Analysis,
SWOT Analysis
Tags:
Leadership,
Management,
Marketing,
Marketing Research,
Pearson Education Inc.,
Strategic Management,
Strategy,
Swot analysis
Source:
Pearson Education

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Overview: This presentation explains the importance of strategic management, the steps in the strategic management process and SWOT analysis. It differentiates corporate-, business-, and functional-level strategies and explains what competitive advantage is and why it is important to organizations. It also describes the five competitive forces and identifies the various competitive strategies.

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Format: HTML | Size: 1,997KB | Date: Jan 2003 | Pages: 30

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