Managing Strategy And Strategic Planning

Topics:
Strategic Analysis,
SWOT Analysis
Tags:
Diversification,
Leadership,
Management,
Marketing,
Marketing Research,
Strategic Management,
Strategic Planning,
Strategy,
Swot analysis
Source:
Kansas State University

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Overview: The purpose of these slides is to discuss the nature of strategic management, SWOT analysis, formulating and implementing business-level strategies, Porter's generic strategies, and the miles and snow typology. It also discusses formulating and implementing corporate-level strategies, diversification managing diversification, and BCG Matrix. It explains that strategic management is way of approaching business opportunities and challenges. It further discusses the types of strategic alternatives.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Size: 195KB | Date: Jan 2003 | Pages: 13

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