Market Planning And Forecasting

Topics:
Strategic Analysis,
SWOT Analysis
Tags:
Forecasting,
Huntsville,
Marketing,
Sales,
Sales Force Management
Source:
University of Alabama in Huntsville

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Overview: The objective of this presentation is to distinguish between strategic planning and tactical planning. It explains how marketing plans differ at various levels in the organization and identify the steps in the marketing-planning process. It describes the concept of a SWOT analysis and its major elements, the market attractiveness/business strength matrix, and spreadsheet analysis can be used in marketing planning. It also explains how the strategic business-unit concept, the market share/market growth matrix, and identifies a major types of forecasting methods the steps and forecasting process.

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Format: HTML | Size: 376KB | Date: Jan 2003 | Pages: 26

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