A Pharmaceutical Industry Wish List And Reality Check

Topics:
Strategic Partners
Tags:
Advertising & Promotion,
Pharmaceutical Company,
Marketing,
Industry,
Enterprise Software,
CustomerThink,
Customer Relationship Management (CRM),
CRM Solution,
CRM,
Channel,
...
Source:
CustomerThink

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Overview: With the strong winds of competition beating down on the pharmaceutical industry, the race is on to build stronger relations, to claim a better share of the market, to cut costs, and become more efficient. Amidst all the activity, somewhere is the relationship between the patient, doctor, sales force, and channels. With products ranging from low involvement products to critical, high involvement products, the type of relationships between the companies, their channels, doctors, and end customers are unique. In the pharma-manufacturing/distribution sector, the customer is approached indirectly using the "Doctor channel.” Once the processes are defined and mapped, only then can correct expectations from a CRM solution be set. Correct expectations can drive the CRM solution implementation being a success or failure.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Apr 2003 | Pages: 1

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