Surfing For A New Sales Channel?

Topics:
Direct and Indirect Sales Channels
Tags:
Corry Publishing,
Sales,
Sales Force Management,
Sales Strategy
Source:
Corry Publishing

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Overview: The paper examines the causes and the considerations for retailers to keep in mind when exploring new sales channel options. The big cause for going multi-channel is to sell more. However, profits are decayed, if such a strategy is implemented in an inefficient manner. This is where multi-channel technology integration comes in. E-commerce has re-emerged as a channel of choice. The new interest is due in part to the falling cost of doing business over the Web, as well as the attractiveness of other sales opportunities that Web technology supports.

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Format: HTML | Date: Oct 2002 | Pages: 1

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