Why Channels Become Obsolete

Topics:
Direct and Indirect Sales Channels
Tags:
Advertising & Promotion,
Customer Relationship Management (CRM),
Enterprise Software,
Force,
Internet,
Management,
Marketing,
Software,
Strategy
Source:
The Alexander Group

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Overview: The paper looks into the issue of channel optimization for businesses. It discusses the importance of the same as being a critical factor for businesses to be successful in the market. According to the paper, the challenge to optimize distribution strategies comes from three forces: the Internet, customer relationship management and low cost capital. Relationship control drives competitive advantage in today’s business era. In such a scenario, the need of the hour is to leverage each of these three forces through a multi-channel competency that can exploit new channel strengths.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jan 2003 | Pages: 1

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