SWOT Analysis: Like A Snapshot - But Not A Tool For The Family Photographer
- Topics:
- Strategic Analysis
- Tags:
- Marketing,
- Marketing Research,
- Swot analysis,
- Tool
- Source:
- Family Business Institute
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Overview: The Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis is used to identify the threats and opportunities prevalent in the organization's external environment. It also identifies the inherent strengths and weaknesses present in the organization. In this way, the SWOT Analysis provides the basis for devising suitable strategies to exploit the opportunities and negate the threats by leveraging its strengths. The paper examines these issues.
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