Online Order Fulfillment: Smoothing The Process

Topics:
Direct and Indirect Sales Channels
Tags:
Customer Relationship Management (CRM),
Enterprise Software,
Fulfillment,
Marketing,
Primedia Inc.,
Product Marketing,
Security,
Software
Source:
PRIMEDIA

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Overview: In the rush to market subscriptions on the Web, getting prospects to view offers is only the first part of the battle. Minimizing aborted orders, cancellations and non-pays by ensuring a user-friendly ordering process, timely fulfillment and quality customer service are the other half of the success equation. Circulation and fulfillment professionals on the publisher side who take an active role in working with their fulfillment bureaus to think through the process and hone the slew of operational details have seen this effort pay off. This article discusses some specific areas to consider and tips for streamlining the back end. These are: to stay closely in touch with customer’s ordering experience, think through privacy and security issues, making account number easily identifiable and accessible, and continually reassess source keys.

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Format: HTML | Date: Jan 2000 | Pages: 1

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