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Topics:
Direct and Indirect Sales Channels
Tags:
Advertising & Promotion,
Direct Mail,
Direct Mail Marketing,
Direct Marketing,
Marketing,
Marketing Research,
Primedia Inc.,
Sales,
Sales Channel
Source:
PRIMEDIA

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Overview: Direct mail marketing involves a lot of ‘controlled mistakes’. Testing, testing and more testing until the desired success is achieved is necessary in this form of marketing. The paper says that meticulous planning for the un-expected and testing a radical idea or two is the key to be successful in direct marketing efforts. It also outlines ten direct mail mistakes routinely made by marketers.

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Format: HTML | Date: Jan 2004 | Pages: 1

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