Friendship Branding: Common Sense In Practice
- Topics:
- Brand Strategy
- Tags:
- Brand,
- Branding,
- Friendship Branding,
- Marketing
- Source:
- MarketingProfs
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Overview: Friendship branding is not a new area of branding, but rather a hybrid of existing internal and external brand elements, and a new way of viewing the brand in relation to the customer's expectations and use. It is more than just a one-time effort; rather, it takes the 360-degree view of the brand and the user to create a unique experience that makes the brand more than a name, promise, jingle, or logo. The basic premise behind friendship branding is very simple: treat the customers the way one would treat the friends, with respect and honesty. Thus, by moving brand beyond basic branding to friendship branding, one can take a large step towards ensuring that brand stays germane, sought after, and successful. This article discusses the concept of friendship branding.
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Format: HTML | Date: Mar 2003 | Pages: 1
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